Marketing and target audiences are constantly evolving, as are the ways of marketing. Traditional marketing is influential, but sometimes you must create an immersive impact to stand out. At this time, experiential marketing comes into action. To know more, here are types of experiential marketing for a lasting brand impression.
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What is Experiential Marketing?
The three golden rules of experiential marketing are creative, relevant, and immersive. It helps to create a long-lasting impression by using real-life experiences.
Moreover, it may have a large-scale level of engagement. It’s vast, moving, engaging, informative, immersive, and many other things. All of this helps create brand awareness, target audience, and trust.
Popular Types of Experiential Marketing
Here are some popular types of experiential marketing:
Guerilla campaigns are vast and non-conventional types of marketing campaigns. They are large-scale and evoke surprise, wonder, or shock in marketing tactics.
These include people promoting the brand with the help of flyers, posters, banners, etc, in famous places.
One of the classic examples of this marketing is Maybelline Sky High Mascara, which implemented fake lashes on the London city metro and a brush sliding to it. Although it seemed natural, it was digital marketing that was incredible.
Mega events are one of the most popular types of experiential marketing. It may have shows, events, competitions, prizes, VIPs, influencers, and many people.
This helps to draw your target audience and engage them, which creates a very long-lasting impression. It can also have booths, shows, games, activities, etc.
The pop-up style of marketing has become popular lately. It’s a type of marketing where you may open a booth in a physical temporary place.
There, you will engage the audience and educate them about your products, services etc. It may have informative demons, interactive sessions, freebies, and more.
Moreover, it helps you showcase your services’ benefits and applications in real-time, which builds trust.
Experience of Personalisation
Personalisation is another level of experiential marketing which connects your brand to the masses—for example, giving customised solutions and writing personalised messages.
Another example is giving VIP access before the sale and perks to customers with a history. It helps to retain your customers and add new ones through small gestures of personalisation. It makes the customer feel valuable, which they are.
Creating Engagement with Gamification
Another buzzword in experiential marketing is adding game features. For example, many apps have online quizzes and interactive challenges.
It helps the customer to engage, spend time and win offers. This is one of the most influential and extensive marketing strategies.
Marketing is ever-evolving with new needs and dynamics. Therefore, you have to keep up with the time. All types of marketing are important and may help your brand in many ways.
So, creating marketing strategies according to your audience and within your budget is the need of the hour.
For this, you can take the help of amazing brand and marketing-building solutions. It will help you set a successful, affordable, and influential strategy.