Table of Contents
What are Sales?
Sales are activities related to vending or the number of goods sold in a given targeted period. The delivery of service for a cost also consider a deal.
The seller, or provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, a direct interaction with the buyer at the point of purchase.
There is a passing of title (property or ownership) of the article, and settlement of a price, agreement reached on a fee for the transmission of ownership of the item will happen.
The seller, not the purchaser, typically executes the sale, and it may complete before the obligation of payment. In indirect interaction, a person sells goods or services on behalf of the owner, knows as a salesman or saleswoman, salesperson.
10 Types of Content That Generate Sales
1. Product Videos
- It is a mistake to ignore the influence of video marketing on conversion rates.
- Some studies show that videos now appear in 70% of the top 100 search results.
- Additionally, 64-85% of prospects are more likely to make a purchase decision after viewing a product video.
- Digital marketing expert estimates that one minute of video content equals 1.8 million words.
- Meanwhile, 59% of decision-makers in companies prefer to watch a video to read an article or post on a blog.
- Video can be an excellent method to show your prospects how your product or service helps them achieve their goals or overcome the tests they face.
- Here I share two of my favorite explainer videos:
- In first, Artificial Intelligence (AI) is a trend that will transform the way we work and deliver our services.
- The second video is a short introduction to PandaDoc, a time-saving document scanning software for submitting quotes and proposals.
2. Product Pages
- A product page is not the typical brochure or product catalog in web format.
- It’s also not a page stuffed with tons of information that confuses your website visitors.
- The goal is to excite and engage the visitor enough to take the next step.
- These pages highlight your product and service offerings, providing the information that prospects expect to research your product and understand what you sell.
- The most vital thing is to create content based on Buyer Personas.
- It means speaking to your prospects the way they say. Use the same language in which they describe their problems.
- “This is a simple trick to make more people want to read your content: write in spoken language” – Paul Graham.
- Your product page should answer the questions that go through your prospects’ minds.
- Why change? Here you can talk about the pains of your prospect and the benefits of deciding to change.
- Why my kind of solution? We, as an Inbound Marketing agency, explain why inbound marketing is better than traditional marketing.
- Why my solution and not my competitor’s? It is where you should include your social proof, case studies, use cases, success stories, awards, and key differentiators.
- Why act now? Here you show the cost of not taking action or the cost of missing the opportunity.
- Why pay for money? Here you talk about your ROI, saving resources, or optimizing time.
3. Product Blog Posts
- It’s a good idea to make a distinct blog with product updates and company news or events.
- It is where all your explanatory blogs live: “how to do X, Y, or Z.”
- Explanatory blogs are beneficial in explaining the functionalities of your product.
- They also help communicate these functionalities to your customers, resulting in greater use of your product and less customer loss.
- The idea is to send them to your prospects to answer specific concerns or objections you have heard in sales meetings.
- In this way, you answer these questions before your next appointment.
4. Success Cases
- The success stories that highlight the success of your current customers are a potent marketing tool.
- They are one of the items on our list that can classify as product and content marketing for sales.
- Customer Success Stories give your solution great credibility and are among the most critical content types in your company’s document library.
- You must create your case studies with a customer-centric approach. This way, you can explain their challenge and highlight how your solution addressed the problem and how it solved it.
- And most importantly, you must include the ROI for your client and the results you helped achieve (quantitative and qualitative).
- Here are approximately points to reflect on when creating your case studies:
Create a narrative: What problem was your client looking to solve? In what way did your service or product present the solution?
Specific quotes: Let the client explain the improvements he made with your product or service in his words.
Quantify with data: Numbers are crucial to getting straight to the point. How does your client quantify the results they are seeing? Are you saving time? Are you selling more?
Include information about the customer: The industry you operate in, your company’s size, and any information relevant to your prospects.
Someone in the tech industry may not feel that a Human Resources case study is useful or relevant to their needs.
5. ROI Reports and Calculators
Another right way to test the value of your solution is to compile ROI calculators and reports. These tools should be updated regularly based on the success of your customer base.
If this type of content applies to your products and services, you can compile these annual reports in two ways:
- Analyzing all the customer data, you have access to;
- They are surveying your clients about the results they have obtained.
6. Product Demo
- This type of content is very useful in driving conversion at the bottom of the funnel.
- Create content such as webinars or live product demos, and re-adapt the recording to create on-demand product demos.
- These automated demos are very useful for your sales team because they help save valuable time by delegating the product’s explanation to the interested party.
- This way, your salespeople can focus on adding value at the sales meeting.
7. Comparative Tables
The most common questions in the sales cycle are how your product differs from the competition and why your solution is better than leaving things as they are.
- It’s best to be proactive and ready to answer these questions in helpful and educational ways.
- Comparison tables focused on customer needs to help them decide if your product is right for them.
- To put together this table, think about your key differentiators.
- Is it price flexibility? Exclusive features that have a high impact on a problem that affects your prospects? Is it the quality of your customer service or onboarding program?
- Create these comparison tables and metrics to help your prospects see your solution’s value over the competition.
8. Email Templates
- It may be one of your best tools, as they will save you time and help optimize your efficiency.
- Ideally, you should have one “canned” email for each type of customer or prospect interaction.
- For example, to schedule a meeting, process demo requests, follow up appointments, etc.
- Involve your marketing and sales areas in creating presentations to use in the sales process.
- The sales team has quality content to answer the prospects’ questions in the sales process.
- In turn, marketing has the resources to make it more attractive and add key points to your value proposition.
10. Document Template
- Documents such as proposals, quotes, and contracts are part of every sale.
- It’s a slow, manual, and frustrating process with a high margin for error, from misspelling the customer’s name to using a quote.
- Using templates, your sales team can create these documents on the spot, maintaining consistency among all team members.
Sales Enablement is an approach that every company should use to grow its business.
And as we said above, we all need help from time to time. Even the best salesperson needs a little extra to get a head start and shorten the sales cycle.
We invite you to put these contents into practice as soon as possible and tell us your results by mail or in the comments. Good luck!
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