Table of Contents
What is CRM?
CRM is the acronym in English for Customer Relationship Management. The concept does not develop further.
It might seem that this tool’s function is limited to communication with customers, but the reality is that its functionalities go further.
Through the CRM, you can organize all the information of customers and leads -potential customers- of a company.
These platforms also allow you to process and manage business contacts to carry out marketing, sales, and customer service tasks. Want to know the Free CRM tool? You can check the fee chargeable by the CRM tools online.
How to Choose a Real Estate CRM for Agency?
It is a complicated question to answer since there is a wide variety of CRMs on the market. Depending on the characteristics of your real estate agency, one platform or another will suit you better.
So that you can type the most acceptable choice, from Advancing, we have carried out an analysis of the leading CRM software that will allow you to choose a platform for your business with the maximum guarantees.
We have also prepared a simple table to know the characteristics of each CRM at just a glance.
1. Immobile
- Inmovilla is a native real estate CRM. In other words, since it came onto the market 15 years ago, it has only worked in the real estate vertical, so its functionalities specially design for this sector.
- Through its real estate software in the cloud, Inmovilla allows you to send automated emails, update your web portal in real-time, or create personalized marketing campaigns.
- Another aspect in which Inmovilla stands out is its integration into the leading real estate portals such as Idealista, YaEncontre, Pisos.com, or Fotocas with which you can advertise your properties in an automated way.
- Beyond CRM, Inmovilla also offers a service so you can create a customizable and adaptable real estate website. It also provides additional services such as integration in Real Estate MLS.
- Through this system, you can be part of a professional network.
- It will allow you to have a significant advantage over your competition and provide you with better arguments to get exclusives.
- The properties will share with numerous offices and, therefore, more potential buyers will be interested in her.
PROS
- It is the complete real estate CRM on the market—the possibility of trying the CRM for free and without obligation.
- The software regularly updates for a better user experience—technical support for any questions.
CONS
- It may be less interesting for small agencies with few properties.
2. Inmoweb
- Inmoweb offers real estate CRM that will help you solve various of your agency’s daily tasks.
- Some of the software’s outstanding features are the generation of contracts, the possibility of closing deals with a digital signature.
- Its broad portfolio of real estate marketing tools and a dashboard to control the different steps of the sales, rental, and acquisition process.
- The platform’s price ranges from 35 euros/month for the most basic package to 134 € / month for the complete plan. Discounts apply if you opt for quarterly or annual rates.
PROS
- Its possibility of hiring the platform with monthly payments without permanence.
CONS
- A free trial is only 7 days. It may be insufficient to get an idea of the product.
3. Mediaelx
- Inmoweb offers real estate CRM that will help you solve various of your agency’s daily tasks.
- Some of the software’s outstanding features are the generation of contracts, the possibility of closing deals with a digital signature.
- The comprehensive portfolio of real estate marketing tools and a dashboard to control the different sales, rental, and acquisition process steps.
- The platform’s price ranges from 35 euros/month for the most basic package to 134 € / month for the complete plan. Discounts apply if you opt for quarterly or annual rates.
PROS
- Its possibility of hiring the platform with monthly payments without permanence.
CONS
- A free trial is only 7 days. It may be insufficient to get an idea of the product.
4. Habitat Soft
- Habitat Soft offers simple software that does not require excellent training to master.
- The platform simulates the natural work of real estate. It includes the acquisition of real estate until its sale through the marketing and management of clients.
- Another element that differentiates Habitat Soft is the possibility of sharing the property portfolio with other real estate agencies.
- It associations to increase business possibilities through professional collaboration on the network.
PROS
- It has a free version, although quite limited.
CONS
- The platform is linked to the Vocento communication group and the Pisos.com portal, although it can also publish properties on other real estate portals.
5. Sooprema
- Sooprema software is quite complete and will allow you to manage your real estate effectively.
- Some CRM functionalities stand out that allow you to act directly on your real estate website to improve its SEO positioning by optimizing the site itself.
- In the same way, you can also optimize the files of the properties you rent or sell.
PROS
- It has a very visual dashboard that allows you to easily monitor the agency’s performance in general and each commercial.
CONS
- Many prices range depending on the properties.
6. SBInmo
- SBInmo advertises its service as a complete 4 in 1.
- Through its platform, you can manage your real estate website, publish properties on specialized portals, post on social networks (Facebook and Twitter), and, of course, the tasks of a CRM.
- Another of the functionalities for which SBInmo stands out is the possibility of synchronizing the CRM schedule with Google Calendar and the ease with which property and customer reports can generate.
PROS
- Its possibility of managing Twitter and Facebook from itself.
CONS
- You have to pay an initial registration fee.
7. Molista
- The functionalities that Molista offers you can classify into 6 different fields.
- We will allow you to create your personalized real estate web portal adapted to mobile and tablet format.
- The property can create files of the stuff you have on offer and manage the clients and agents related to them.
- Agents, to control the metrics and performance of your real estate sales agents.
- Clients, the CRM itself will make suggestions about which clients might be interested in particular properties.
- Integrations, to publish simultaneously on all specialized real estate portals.
- Agenda, to plan appointments and create events.
PROS
- Although it is limited to 5 properties, the free plan can be an excellent way to test the platform before hiring the paid service.
CONS
- No mobile app.
