If you’re a Shopify store owner, you may wonder if adding a blog is worth it. After all, your time is precious, and you probably don’t want to spend it writing blog posts. But there are some huge benefits to having a blog, and in this post, we’ll take a look at them. Keep reading to find the benefits of having a Shopify blog template in your eCommerce store.
It Will Develop Your Brand’s Voice
Having a blog can be a big help when it comes to developing your brand’s voice. However, a blog provides you with a platform to share your ideas and thoughts on your industry and to connect with your audience in a more personal way.
In addition, a blog can help you to build trust and credibility with your readers. After all, if they see you regularly sharing helpful and insightful content, they’re more likely to trust you as an expert in your field. So if you’re looking for ways to help develop your brand’s voice, creating a blog should be on your list.
It Can Bring Traffic From New Sources
A blog post is one of the best ways to bring traffic to your Shopify blog template store from new sources. By creating informative and keyword-rich blog posts, you can attract readers interested in what you have to say – and who may not have otherwise found your store.
Additionally, blogging gives you a great opportunity to build relationships with other Shopify store owners and influencers in your industry. By guest blogging on other sites or collaborating with other bloggers, you can reach a whole new audience and get your store name in front of potential customers.
It Makes Your SEO Efforts Easier
As a Shopify store owner, you know the importance of SEO. You also know it can be a lot of work to rank highly on search engines. But, do you know that having a blog can make your SEO efforts easier?
Every time you publish a new blog post, you’re creating another page that can be indexed by search engines. So this gives you a better chance of appearing in search results. If you include relevant keywords in your blog posts, you’re helping search engines understand what your site is about. This can improve your ranking for those keywords.
It Will Generate New Backlinks
One of the most important aspects of SEO is backlinks. Backlinks are links coming into a website from another site. The more backlinks a website has, the higher it will rank on search engines. So how do you get backlinks? One way is to create content for your blog and share it on social media.
When other people read your content and like it, they may link to it on their website or blog. This helps to increase the number of backlinks to your site, which in turn will help improve your SEO.
Installing A Shopify Blog Template: In Closing
Overall, it’s clear that having a blog is an important part of any eCommerce store, regardless of its size or niche. A blog can help you improve your website’s SEO, connect with customers and create an audience for your products. If you don’t have a Shopify blog template yet, it’s time to install one and start reaping the many benefits of having a blog.