Video content can engage and educate customers in ways that were only achieved via in-person experiences not too long ago. As a result, video can increase leads and sales when implemented correctly. Here, we’ll show you how to launch a successful live streaming marketing campaign and other video strategies.
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Why is Video Marketing Important?
When you incorporate video content into your overall marketing strategy, you can promote your products or services and tell people about your company in a more immersive way.
Video marketing offers plenty of benefits, including:
- Increasing engagement on your digital and social channels
- Educating your audience
- Allowing you to reach your audience with a new medium
Why Should You Use Video Marketing in Your Digital Marketing Strategy?
If the above reasons weren’t enough to turn your head, here are some more specific reasons to pay attention to!
1. Video is an Awesome Way to Explain Your Products and Services
Video content lets you explain to potential buyers what they’re in for when they partner with you. You can enhance their understanding of your products and services exactly as you want them to be shown.
More than likely, people will only buy from you when they understand what your products do and how they’ll help them. It’s not surprising that video content is an excellent tool for these explanations, as they provide visual elements that help companies clearly explain how things function.
If you have a global presence, translating your videos will help foreign markets understand your services even better. Even though everyone can understand English, a message will be received much more effectively if it is delivered in the listener’s own language.
2. Video Offers Great ROI
It doesn’t cost a fortune to create video content. If you’ve got a smartphone, you’ve probably got everything you need to start churning out incredible video content your audience will love. Remember that your video content can be shared anywhere, so a simple YouTube link can (and should!) find its way to your website’s blog, various social media channels, and even email blasts. Once you start bringing in followers and new customers, the efforts will be well worth the time you spent making your videos.
3. Video is Accessible to Anyone with Internet Access
Anyone can watch your videos, whether on their laptops, tablets, or phones. This means you can expand your reach far beyond what you could do with traditional direct mail or TV marketing.
4. Video Can Be Used in a Variety of Ways
As a marketer, you have a lot of options when it comes to how you utilize video content. This means it’s easy to find a method that fits your company’s marketing objectives. Sure, YouTube is an obvious place to start when you want to create a video, but here are some other options you might consider:
- Most social media platforms give you the ability to post stories that disappear after a short amount of time. This great way to create super quick, cheap video content that speaks directly to your audience. Make sure you have a following on social media to make the most of your efforts and always be working on building a bigger one.
- Live videos. Streaming live content is an effective way to grow engagement with your brand. Live streams are known to get interactions many times over when compared to regular video content.
- Webinars are a great way to interact directly with your potential customer base. You can answer specific questions people have about your product or teach your audience something about your company, thereby establishing yourself as an authority in your industry.
How to Launch a Successful Live Streaming Marketing Campaign (and Other Video Strategies)
Whether you’re looking to start live streaming, or you’re just looking for different ways to engage with your audience using video marketing content, the following tips should help you get started:
Know Where Your Audience Hangs Out
Do some analysis to figure out where your current and potential customers like to spend their time. Your videos will be far more effective if they’re posted on the platforms where your audience already hangs out. Facebook is still the social media giant, but if you’re doing B2B video content, LinkedIn might be a better place to post your streams. Alternatively, if your audience is of a younger generation, TikTok or Snapchat might hit the spot.
Schedule Your Live Stream and Announce It on Social
Remember, your live stream can always be posted as video content after the fact, so people who miss the initial stream can still take in all the information you’re giving to the world.
Pick a time and date for your stream and stick with it. You don’t want to change dates and times because that can confuse (and frustrate) your audience, leaving opportunities for viewers in the wind.
Post Your Upcoming Stream in Communities
Leverage the power of digital communities, social media groups, and online forms to promote your live stream. You can also embrace the power of email and text messages to personalize messages for your existing customer base, inviting them to attend your event and share the love with their own communities.
Post Teaser Videos
People love teasers! They’re engaging, digestible, and shareable. Promote your upcoming videos or live streams with lively teaser videos or tidbit trailers that grab people’s attention.
Get Your Graphics Ready
A great thumbnail will help you showcase important information like the title, date, and time of your upcoming event. Use it as a pre-event promotion piece and as a video cover when you’re ready to start your live recording. For live stream events, consider adding an animated countdown timer to use right before the show so you can create excitement and anticipation around the upcoming production.
Other graphics to consider:
- Intro and outro clips
- Overlays with transparent backgrounds
- Backdrop images
Learn Best Practices
If you’re leaning toward non-live streaming, you must ensure you understand the ideal video length for the platform you choose. Here are some guidelines for each platform:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
Boost Your SEO
Make sure you use captions for autoplay and keep the video silent if it’s on a landing page. Write descriptions for every YouTube video, and include links to your website within those descriptions. Make sure your video is mobile-friendly, too.
Keep checking in on your metrics so you can understand how your videos are impacting your SEO efforts. Don’t forget to include calls to action when you post your video’s promotions and subsequent follow-up blasts.
You can improve your digital marketing efforts with video content; it just takes a little time and willingness to learn. Once you get started on this train, you’re likely to ride it into your next growth adventure.
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