Brand awareness is not necessarily a thing certain businesses consider. Or rather, they do not bother delving deep into the concept to get a better understanding of what it has to offer.
In layman’s terms, brand awareness refers to a way in which consumers are familiar with a business name, slogan, and so on. The goal is to increase brand awareness so that more people are aware of the brand.
Here is an example. Imagine someone asking for beauty product recommendations. The odds are that the person answering the question will mention brands that they are familiar with, even if they are not using those products themselves.
Association is also a big thing to consider. If you are out on a hot day and want to visit a store to purchase a drink, will you look for a brand that you recognize or a brand that you have not heard of before? The former option is more likely.
With that said, let’s take a look at some of the ways to build brand awareness and make your brand more recognizable.
Participate in Local Events
Local events are arguably the best option if you are looking to promote brand awareness. It makes even more sense to dedicate most of your resources to this idea if the business depends a lot on local communities and customers.
Now, for how you can get your brand out there, choosing from multiple approaches is great flexibility-wise.
For one, you could participate directly in the events themselves. Donating money is also a worthwhile solution.
If you were to look at local events, it is common to see sponsors mentioned on boards and websites, which obviously gets a brand’s name out there for people to see.
Branded merchandise is another suggestion that brands should utilize. Besides having representatives wear custom merchandise, a brand can also give away goods like t-shirts or hoodies with a personal touch. Of course, it is important not to go overboard by overspending on giveaways.
Seek Opportunities to Publish Guest Posts
If a brand is looking to raise awareness without focusing on local communities, publishing guest posts is a solid option.
Note, though, that guest posts should not be just about getting a link by publishing random articles. No, you do not want a link-building campaign.
To raise brand awareness, you have to look for relevant blogs and focus on guest posts that talk about your brand. If you cannot dedicate an entire guest, depending on the circumstances, at least try to have one of the sections of the article.
Blog visitors will stumble upon a guest post and read it, which will make them become aware of the brand. And while a single guest post might not seem like a significant increase, publishing multiple guest posts on different websites will add up and raise your brand awareness by a lot.
Collaborate With Other Brands
Collaboration opportunities with other brands might feel a bit unusual because you might be thinking that such collaborations mean working with your competition.
You do not need to collaborate with direct competition to raise brand awareness. No, so long as what your brand stands for is compatible with a different niche or industry, it does not really matter, especially if it benefits both parties.
Improve Your Influencer Marketing Campaigns
Influencer marketing is arguably the most reliable marketing method these days. Modern consumers do not pay too much attention to ads. The trust in big corporations is also pretty low.
Instead, they follow personalities (influencers) on social media and other channels and listen to what they have to say. It is easier to find a person you like more relatable than it is to connect with a business.
Of course, if you are going to collaborate with influencers, make sure that you put a lot of effort into discussing content ideas. Some brands leave everything in the hands of the influencers, but giving them too much freedom could result in some trouble.
One other thing to note is that you do not have to focus entirely on A-list celebrities. Micro-influencers who might not have as many followers are easier to work with, and they are cheaper while still offering excellent engagement. After all, engagement rates are the metric you want to prioritize while collaborating with influencers.
Podcasts provide opportunities to join a host and discuss your brand while also having some fun. Sure, there might not be that many podcasts relevant to your brand, depending on what niche it is. However, every opportunity helps, especially when you are trying to min-max raising brand awareness.