Templates: As a business owner, your brand and image are one of the most important things you can have. In the fitness and sports world, this is not an exception. Think for a moment about Nike or Adidas and how their brands and colors are recognizable all around the world. The same thing happens with your business. You might think that you are a small business in the middle of a small city and that branding is something you can do without… but nothing can be further from the truth.
And when it comes to social media profiles, visual content is something that any online business must incorporate. When we browse pages on Instagram, we see all sorts of attractive designs, but we never stop to think about the work behind all of that imagery, until we have to start designing them ourselves. When we try, we realize that things are not as easy as they look and we need to hire somebody else to do the graphic design work for us. There’s another solution: using pre-made templates, that you can just modify and publish.
These templates give you ways to improve engagement, traffic, and social media pages. And the best part is that you only need to invest a fraction of your time.
You also need to consider that hiring a graphic designer is far way more expensive than just purchasing some templates, which will give you the same results.
Table of Contents
1. Getting The Best Templates For Your Business
But instead of buying the first template that you come across, you need to get something that resonates with your brand and that is aligned with your niche. Not everything you come across will be ideal for your business. Remember that, even in the fitness business, there are many different niches and each one of them has its own requirements. You wouldn’t use a kickboxing style template for yoga business, would you?
If you want to take complete advantage of the templates that you are eyeing, you need to consider what would work the most effectively in your niche. This depends on many different factors. The most important ones are the nature of your business, and what platforms you will use to publish your content on.
The first you need to consider before starting to even think about graphics is what kind of message you are going to be sharing. This is important, as the content needs to be aligned with your company, as well as the message that you want to put out, into the world. Make sure you understand your audience and start working from that point. Once you have found your voice, keep your message consistent.
Once you’ve decided what you want, it’s time to find the perfect image to complement that vision. And once you’ve found it, stick to it for the foreseeable future. This will allow you to appeal to a loyal audience and look professional at the same time. You might think this is going to be complicated, and you’d be right. But the truth is, any action is better than no action. A good bundle of pre-made templates are usually a great way to get started quickly. There are many different template bundles available online, so you can always find something that suits your desire and needs.
Next, you need to remember that each social media platform will have its own requirements. Image dimensions, and therefore caption lengths, are going to be different for every platform. You need to keep this in mind when planning your strategy.
2. Should I Invest In Social Media Templates?
To give you a short answer… yes! In these days of sensory overload, the fight for the attention span of social media users is fierce. You need to use attractive designs to catch your audience’s eye, so you don’t get scrolled by. Having good designs will generate more engagement and increase interest in your business. Professionally designed promo content templates can give you a better balance in the time you invest in designing new content, and the results you get from it.
When we look into analytics and research from specialists, they mention how having good branding and visuals can significantly increase your engagement and your overall results from social media posts. This will translate into more prospects, leads, clients and revenue.
Keeping this in mind, never underestimate what good social media templates can offer you: big results for little effort. Work smart, not hard.
3. Getting Good Templates
There are many different sites around the web where you can invest in professional templates for your social media channels. You will usually find either Photoshop or Canva templates that are fully editable and customizable. You can change colors, text, add your logo, and you will be saving the time of having to design it yourself from scratch. If you’re not a professional designer, to begin with, you’re better off not wasting your time on it. As an entrepreneur, you have to focus on what you’re good at promoting and growing your business.
ContentBASE, Freepik and Envato are some good examples of websites where you can find all sorts of graphics for your social media. You won’t have to take out a second mortgage for a good bundle of templates, but they will give you great results down the road. Some of the template packages will only cost you a couple of dozen bucks, and they give you enough content to last for months