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Public Relations – Definition, 5 Elements, How to Come

Public Relations Definition

Public Relations Definition

Public relations consist of a strategic communication process that builds mutually beneficial relationships between organizations and their audiences.

Simply put, the Public Relations Society of America ( PRSA ) has established the definition of public relations as a strategic communication process.

It builds mutually beneficial relationships between organizations and their respective audiences. We are going to break this down to understand better and understand the elements that define PR.

What are the 5 Elements of Public Relations?

1. Organizations

2. Public

3. Communication Processes

4. Non-linear Processes

5. Exchange relations

What is Public Relations in Marketing?

A PR job well done helps the public understand a company, its values, its goals, and what it has to offer. Any good marketer reading this phrase can relate to it.

These two activities come together. Both aim to establish relationships of trust and exchange between the company and the public through charm. And most importantly, they provide lasting benefits.

1. Logic of Operation

2. Job Market

Many people claim that the job market in any field of communication is getting worse and smaller. But the truth is that the ease of communication makes many companies understand the urgency of hiring professional solutions for this sector. It is no different from the PR professional.

The market is continually professionalizing as it is a relatively new activity and points to more opportunities.

We have already described the main activities carried out by public relations professionals, and below, we will also tell you what positions a Public Relations professional can occupy:

These are just a few options. Of course, as in any other profession, PR will not perform all of these functions. We are presenting possible fields of activity of this professional.

How did Public Relations Come?

  1. One of the most outstanding public relations scholars, James E. Grunig, points out that the Chinese aristocracy has cultivated this art for 5,000 years.
  2. However, public relations as a professional field have since the early 20th century, that is, about 100 years ago. As we can see, this field of study is relatively recent.
  3. It arose in the United States from the need for companies to communicate with their audiences to generate a positive image.
  4. At that time, an accelerated growth era was underway, marked by the mechanization of processes and workers’ exploitation.
  5. The workers’ movement became more and more articulated and manifested itself against large companies.
  6. It caused these companies to perceive the need to communicate a better image of themselves to their public.
  7. The first public relations professional that communication specialists consider is Ivy Lee. And also, he regards as the father of public relations.
  8. Ivy Lee founded her own PR office and worked for large corporations to improve their image and increase its profits.
  9. It reinvented the way organizations positioned themselves in front of the world.
  10. He preached business models’ humanization and advocated for transparency, preaching the maxim: “The public must inform.”
  11. It still establishes how communication scholars view public relations: an activity to optimize the link between the public and companies to improve these publics’ experience.
  12. Because it was a new area and no college courses or ways to acquire that specialization, public relations build on practice.
  13. For the same reason, the professionals who worked for companies in this role generally had backgrounds related to administration and management.
  14. Thus, public relations, which did not even bear his name, emerged as a technical position focused on a management aspect.
  15. With the evolution of the field, the need arose to organize studies to prepare new professionals.

What does Public Relations Professional do?

  1. The PR has the function of analyzing the organization in its various dimensions and possibilities to establish strategic plans that convey its best message and image.
  2. And also, he is a communications manager and works in the most diverse fields of the company.
  3. The professional who makes up this career is the critical piece of a company: they centralize the different communication demands that affect the business environment.
  4. All these demands make up the plan of a public relations officer, who ensures that they resolve in the best possible way.
  5. It means protecting, maintaining, and creating the right image through the media for the public.
  6. It would help if you related directly and clearly with the public to strengthen the bond and avoid noise in the relationship.
  7. And also, the critical activities of a PR include:

1. Write Press Releases

2. Organize Events

3. Conduct Market Research

4. Manage Contacts and Relationships

Internal community: that is, employees;

External community: which includes consumers, potential customers, product enthusiasts, and anyone else who in any way relates to the company and the brand;

Media: it is the vehicle of communication and the people who represent them.

All these audiences must carefully work through networking, partnerships, and strategic actions.

5. Content Production

6. Manage Crisis

7. Deal with Opinions, Comments, and Criticisms

8. Communication Consulting

What is a Public Relations Course?

1. Program

The course program covers topics of social communication, management, and administration. These three main areas are essential to train an excellent professional and provide an overview of the field of knowledge.

The subjects included in the program:

2. Duration

Conclusion

The area of ​​communication is extensive, and public relations enters as one of the main fields.

Combining strategy, knowledge of communication, economics, management, and administration, the professional has a holistic vision of the organization and can make its best decisions.

If you liked this area, it is worth knowing more about the available universities and which ones are most interesting for your professional goals, since the field of activity is very wide.

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