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Marketing Unfamiliar Technology: How to Make the Complex Simple

Marketing Unfamiliar Technology

As technology continues to advance and evolve, new and unfamiliar technologies are constantly emerging. Marketing these technologies can be a challenge, especially when potential customers may not fully understand what the technology is or how it works. In this post, we’ll explore some tips for effectively marketing unfamiliar technology with eSIMs, one such technology, as an example of an unfamiliar technology.

1. Understand Your Target Audience

Before you can effectively market an unfamiliar technology, you need to understand your target audience. This includes knowing their needs, preferences, and pain points. For eSIMs, a target audience could be international travelers who need a way to stay connected while abroad without incurring high roaming fees. Conducting market research to gain insights into your target audience is crucial for developing effective marketing strategies.

2. Focus on Benefits

When marketing an unfamiliar technology, it’s important to focus on the benefits rather than the technical details. Potential customers may not fully understand the technical aspects of the technology, but they can understand how it can benefit them. For example, the benefit of using an eSIM for travel is that it allows for easy and flexible connectivity without the need for a physical SIM card or changing devices. Take a look at how eSIM USA and eSIM Europe, the leading eSIM provider, put an emphasis on its convenience on their all over the website.

3. Leverage Social Proof

Social proof can be a powerful tool in marketing unfamiliar technology like eSIMs. By showcasing customer testimonials or using influencer marketing, you can build trust and credibility with potential customers. Collecting customer testimonials and displaying them on your website or social media channels can help demonstrate its value and encourage potential customers to give them a try.

4. Use Creative and Engaging Content

Creative and engaging content can help capture the attention of potential customers and effectively convey the benefits of unfamiliar technology. Explainer videos and interactive demos are great examples of content. For example, video content shows the whole process of activating an eSIM or offering free eSIM to customers help potential customers understand how it works and how they can benefit from them. By using a variety of content types and formats, you can reach a wider audience and effectively promote.

5. Educate and Build Trust

Educating potential customers can help build trust and credibility with them. By offering webinars or creating educational content, you can help potential customers understand how it works and how they can benefit from using them. This can also help address any concerns or questions potential customers may have, ultimately leading to increased adoption and usage.


Marketing unfamiliar technology can be a challenge, but by understanding your target audience, focusing on benefits, leveraging social proof, using creative and engaging content, and educating potential customers, you can effectively promote and increase the adoption of new technology. It’s important to be patient and persistent in your marketing efforts and to try different strategies and techniques until you find what works best for your technology and target audience.

Also Read: 5 Creative Ways to Leverage Promotional Products to Increase Brand Awareness

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