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Business Coaching – Definition, Advantages, How to Apply, and More

Business Coaching – Definition, Advantages, How to Apply, and More

Business Coaching Definition

Business coaching Definition, is a set of techniques and efforts focused on a company’s team or organization as Gestiopolis. Its objective is to achieve efficiency in the results, motivation, and personal satisfaction of workers, regardless of their level.

It is someone who has the necessary perspective to diagnose specific and systemic problems in the organization.

This coach can also align operating plans to make them more efficient and advise you on the types of investments right for the company.

What are the Advantages of Business Coaching?

business coaching

The following are the most critical advantages of business coaching :

  • It can increase productivity by 70%, according to WABC (2016).
  • Strengthens the capabilities of workers;
  • And also strengthens leadership and teamwork;
  • It helps resolve internal conflicts.
  • And also, it provides training and improve efficiency tool for better strategic planning of a company.

How to Apply Business Coaching to the Company?

The implementation of coaching can do through 4 vital steps.

1. Make a Diagnosis of the Team Situation

  • As we have previously commented, it must know how the employees are from above.
  • In this diagnosis and identifying a team’s needs, it is necessary to detect its strategic conditions and establish them.

2. Design the Coaching Plan

  • The project also has to be in line with the previously defined strategies and the needs detected.

3. Coaching Work

  • At this stage, it is time to implement the previously designed coaching plan.
  • The entire team accepts the commitments established for the business coaching process to be successful. We started working!

4. Monitoring and Evaluation

  • It is time to check if the established plan follows if problems have arisen and seen the results.
  • As you can get, it is not hard to implement the coach in companies. The only essential thing is patience.
  • And also, patience to detect the situation we started, patience to design the coaching plan, and patience waiting for the first results.

Steps to Implement Business Coaching

business coaching

1. Set your Goals

Just as there is no single answer to what business coaching is, there is no standard for implementing coaching for all companies.

Eskandanian-Yee (2019) recommends taking some time to think about what you want to achieve with the coaching relationship.

2. Selection of the Coach

It is necessary to determine the skills and competencies that the coach will require. Also, your cost structure must define.

3. Preparation of Individual Development Plans

And also, the plans should focus on achieving the desired business impact.

4. Evaluation and Feedback

And also, select the tools that allow the collection of data before and after the coaching engagement.

Instruments of Business Coaching

The coaching has two specific business objectives and personal, as a partner to make much more effective in your workplace first need to boost their motivations.

And also, coaches or business trainers fulfill functions related to the type of advice they give, and although it exists for different areas, they follow a kind of pattern.

1. Selection of People

  • Coaching focuses on senior managers and executives, who are selected not for what they know but for who they are.

2. Personality Criteria

  • Coaching considers the personality criteria, putting the prospects of participants in a situation.
  • It observes aspects such as communication skills, skills in the face of pressure or risk, leadership, and teamwork.

3. Individual and Professional Objectives

  • The coach establishes the objectives to be achieved and how these will benefit the work of the collaborators.
  • It does not say what to do but offers clues on the right path in each case.

4. Provides a Clear Focus

  • The trainer explores each of the collaborators’ expectations and takes them as a reference to create the path.
  • And also, it will help the participants discover the individual or professional approach they should take.

5. Motivation

  • One of the essential aspects that a business coach gives is motivation.
  • Above all, it seeks that collaborators strengthen themselves as people and direct their professional field goals.

6. Continuous Learning

  • The coach tries to sow in the collaborators the desire for continuous learning and leave aside the conformist aspect that collaborators often have to deal with.
  • And also, that is, it encourages improvement through knowledge.

7. Identify New Skills

  • A good coach can direct a worker to improve their productivity and goals and discover new abilities, talents, and abilities in them.
  • It is also essential to mention that an effective business trainer can instill behavior capable of continually evolving, strengthening the industry’s productivity.

What are the Types of Business Coaching?


1. Systemic Coaching

  • This type of coaching’s main characteristic is that it considers the person not as an isolated part but as part of a system or several interrelated methods and subsystems (work, family, friends, etc.).
  • Therefore, all the actions carried out by an individual directly impact that causes changes in their environment.
  • And also, still, at the same time, any change that occurs abroad influences the person and modifies their acting.
  • At the business level, systemic coaching understands the company as a system of interconnected elements.
  • And also, each action of any of the workers directly impacts others and the company itself.
  • So any change that the company makes, no matter how small, will impact all company levels.

2. Cognitive Coaching

  • This type of coaching works explicitly on the mental processes through which people acquire or transmit knowledge: memory, communication, perception, or creativity, among others.
  • Based on cognitive functions training, this type of coaching aims to help people develop skills.
  • It allows them to overcome practical problems and improve performance, enabling them to achieve the objectives more effectively.
  • This type of coaching mainly seeks to modify the unconscious behaviors that cause people to act negatively to alter and affect positively.

3. Ontological Coaching

  • This type of coaching considers how people structure their thinking and how they communicate can make the world perceive differently.
  • Therefore, ontological coaching aims to improve how individuals express themselves since it considers that language tells what reality is like and generates it.
  • For this, ontological coaching seeks to optimize and enhance the linguistic processes and tools that people use, based on conversations and questions that favor a change in how individuals relate to their environment.
  • In this case, the aim is to rethink interpreting reality and the habitual patterns of behavior and learning.
  • For companies, ontological coaching can help workers to be much more aware of their capacities and attitudes, and in this way, to achieve their objectives more effectively.

4. Coercive Coaching

  • Coercive coaching is probably the most conflictive type of coaching since it seeks to generate a change in people from techniques with high emotional impact.
  • It also uses high-impact experiential techniques such as walking on hot coals or glass or other extreme experiences of overcoming fears or insecurities.
  • The most common criticism made of this type of coaching is that manipulation techniques can be considered unethical on many occasions.

5. Neurolinguistic Programming Coaching (NLP)

  • This type of coaching uses Neurolinguistic Programming to analyze how the person interprets reality and modify some behaviors.
  • Neurolinguistic Programming considers that all the experiences lived over the years configure our thought patterns.
  • Depending on how we face these experiences, a positive or negative subconscious programming is generated that configures our thinking and acting.
  • What this type of coaching seeks, therefore, is to detect the subconscious patterns that make us act negatively (fears or anxieties).
  • It improves these behavior patterns and creates new mental structures that help us achieve our goals. And also, at the same time, those phobias reduce.

6. Coaching with Emotional Intelligence

  • This type of coaching uses the principles of Artificial Intelligence proposed by Daniel Goleman and considers that emotional management is essential to achieving personal development.
  • And also, emotional intelligence is a useful tool for self-knowledge, and its principles base on the fact that is adequately understanding emotions is necessary to make better decisions.
  • Therefore, this type of coaching has the primary objective of properly managing emotions to improve psychological health and avoid stress problems.
  • Thus, companies seek to improve workers’ performance and achieve greater motivation, loyalty, and team cohesion through the different types of business coaching.
  • Each type of coaching also uses different techniques or methods, but all have the ultimate goal of increasing worker productivity to obtain better results.

Also Read: What are Variable Costs? – Unit, Importance, Calculation, and More

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