In today’s digital age, stress levels are sky-high — higher than ever. A huge reason is the overuse of phones and widespread social media addiction. However, people still seem to turn to their smartphones — even for a solution. That’s evident by the massive success of mindfulness and meditation app or meditation apps like headspace and calm.
After all, phones are tools and if they’re the virus, they can also be the vaccine! Here’s your step-by-step guide to giving the world a brand new, top-tier meditation app.
1. Narrow the idea down
You’ve decided that it’s going to be an app that helps people relax and improve their mental health. But there are plenty of ways you could accomplish that. You need to decide whether your app is going to be all about meditation, yoga, sleep, guided meditation for beginners, mindfulness practice, etc.
2. Market Analysis
With the niche finalized, it’s time to understand the market. Deeply research the biggest names in that domain, and see what the market leaders are doing right. Sift through their positive and negative reviews to see what you can learn from their right and wrong moves. Ultimately, the better your product, the higher your chances to thrive.
3. Decide What Platform(s) It’ll Be On
When it comes to smartphone apps, there are two major platforms: Android and iOS. Most app-makers start on one of the two and then use the funds from its success to develop it for the other platform. Depending on your budget, preferences, and target audience, you’ll have to decide which platform(s) you’ll launch your app on.
4. Get the UX/UI Right
The UX & UI stands for user experience and user interface. For a meditation app like headspace or calm, this might be the most important area. The theme should be in line with the app’s goals to fight depression, anxiety, and alleviate stress.
For instance, the color scheme, animations, and overall design should make the app’s digital environment feel cozy. Having poor navigation, loud colors, and a complicated interface are some red flags you should steer clear of.
At this stage, make sure to take the help of tools like the Stormotion meditation app developer. You should also consider hiring experienced UX/UI designers who have worked on similar apps in the past to make sure your app gets it right.
5. Monetization Model
Your app can generate money through a subscription-based service, running ads, or in-app purchases. You can even mix and match between the three to provide the users with more choices. See what works best for you but make sure your monetization model aligns with Google’s or Apple’s developer guidelines.
6. Optimize Performance
You’re done with designing and building the app — but don’t forget to vigorously test out its performance before launch! This includes checking (and optimizing) the app’s response time, scalability, bugs, speed, and cross-platform compatibility. Take your time with this process to ensure there aren’t any major issues like sudden crashes or lag.
7. Submit Your App for Launch
From there, all that’s left to do is submit your brand new app to the play/app store! Once you’re successfully live on the platform, your app will be within the reach of billions of worldwide users.
From there, continue tracking user engagement and checking reviews to see where your app could improve, and send out regular updates. All the best!