Launching a new game is a lot like launching any new product. A lot goes into the process to ensure that the game is of the highest standard and can achieve its purpose. For casino brands, games need to be exciting and encourage people to play for an extended period, as this is how casinos make their money.
Modern casino games are far more exciting than traditional games, with studios and casinos spending money to ensure people will love to play. In appearance, these games can share a lot of similarities with video games, with the best online pokies NZ featuring high-definition graphics and quality animations. Because of how much is invested into each game, the launch process is important for the brand’s success. Naturally, each part of the process needs to be meticulously planned.
The Development Stage
All casino games start in the development stage once an idea is found. Games are normally based on popular trends, and these ideas are initially used to create concept art for symbols, backdrops, characters and other aspects of the game. Once this is complete, the full development of the game can begin.
Casino game development usually begins with the math engine, which determines the value and frequency of payouts and the availability of other bonus features. In addition, each game is designed around the user experience, ensuring that it’s easy to play and accessible on all devices. The full development of the game adds together the concept art and game engine to create a fully working prototype and then the finished product.
Testing the Game
The game can’t be released without ensuring it works as intended and provides players a fun and enjoyable experience. The quality analysis phase tests the game on various devices to check for bugs and any game weaknesses. Quality testers will also assess the game regarding loading speed, playability and features.
With casino games, the quality analysis phase is perhaps even more important than in traditional game development. This is because game malfunctions can potentially cost the casino money, so it’s vital that it works correctly. In addition, players have a huge variety of games to choose from, so they’ll quickly abandon a game that isn’t fun to play or has issues.
Marketing and Promotion
Before a game’s release, the marketing and promotion stage of the launch is planned. This helps to get the public excited about the game and ensures it gets picked up by casinos and players. Compared to traditional gaming, marketing for casino games is fairly light.
Generally speaking, most games get a press release on the game developer’s website, and there will usually be reviews of the game on affiliate sites. One of the most exciting ways casino brands market new games is to provide a free-play demo version. This allows people to play without risk and gets them excited about playing for real.
Distribution and Availability
After all of the previous stages are complete, the final step is to launch the game and ensure it’s available. Casinos pay game developer studios for the license to publish a game on their casino, and this may include rights to all games or even exclusive rights. Casinos typically pay more for games that studios produce with a reputation for quality, and licensed studios are also more valuable.
Even after the launch, games still need constant support, maintenance and optimisation. In addition, it’s important to take player feedback on board. Comments by players and reviews will help to finetune the development process and ensure that each new game launch is better than the last.
Review New Game Launch: This is how the Casino Brands Do It.