What is Marketing? – Types, Examples, History, and More
What is Marketing?
Marketing is a strategy that each company must tool in its global plan to grow. Many companies use marketing methods to achieve their goals, even without realizing it.
Marketing is nothing but the exchange between numerous parties so that a mutually helpful occurs. Many people do not know what marketing is, and when asked, they define what it is to sell and others what is advertising.
All the answers are correct, but they are only part of what marketing means because it can also be product delivery, packaging design, or creating landing pages.
Its umbrella is extensive and includes all those strategies that help a company, brand, or person achieve its objectives.
What are the Types of Marketing?
Here are different strategies and types of marketing and concepts that can help you in your global process for your brand, product, or service:
1. Marketing Plan
- Discover this concept’s sense, why it is necessary to design a good marketing plan, and the keys to creating the best one.
- Without a marketing plan, the objectives usual by the company or brand cannot achieve.
2. Digital Marketing or Online Marketing
- Digital marketing, or smooth online marketing, is discipline.
- Focuses on developing a plan only in the digital environment.
3. Direct Marketing
- Direct marketing or direct marketing is a kind of campaign to trigger.
- A result of a specific audience based on natural and two-way communication.
4. Email Marketing
- Bet on a single of its techniques with the most success and effectiveness in terms of return.
- Send emails to your spectators and define your segmentation very well.
5. Viral Marketing
- For content to go viral is the dream of any brand.
- Viral marketing is like a virus that duplicates from one society to another without control and a fantastic expansion.
6. Mobile Marketing
- Mobile marketing is a broad concept that includes all actions.
- And it campaigns targeted wholly to mobile devices: smartphones and tablets.
7. Performance Marketing
- Performance Marketing or Results Marketing is a practice applied by various agencies and assures advertisers that they only have to pay for grades.
8. Inbound Marketing
- This methodology focuses on making valuable content to attract qualified traffic aligned with your sector.
- It attracts potential customers, with whom to work later towards the final sale.
9. Marketing Tools for Instagram
- Those free marketing tools will help you improve your Instagram strategy, the fashion social network with the most considerable exponential growth.
Examples of Marketing
You can better understand what marketing is. Here are a few examples and an explanatory video with ten success stories.
- GoPro cameras are the preferred tool of many athletes, adventurers, and travelers, since they allow recording even the “unrecordable.”
- The product will enable you to create incredible videos that are then shareable via social networks.
- It is precisely where the key to the brand’s success is that it is easier for users to share easily recognizable content.
- Betting on solidarity causes a factor that all companies should assume to report a good to society altruistically.
- It is vital that the approach is correct and that the marketing area is behind it, supporting the process.
- Charitable causes can have repercussions on the brand image, and the impact must be positive.
- Coca-Cola is an excellent example of its strategy since solidarity causes it to internationalize the brand.
- Collaborate with many small, local programs, as in Beni Suef in Egypt, where it has built 650 facilities to facilitate drinking water access.
- In India, it supports initiatives focused on making schools.
- Twitch is one of the world’s fullest social networks and has become the fourth home on the internet with the most traffic worldwide.
Differences and Relationship between Marketing and Advertising
- It would partly focus on the techniques that help plan the different strategies applied to sell the product, sound, or service, and advertising would be the part that intervenes in all systems.
- It can say that advertising helps publicize what the company or brand offers to its possible audience.
- So advertising is part of its procedure, implying that marketing encompasses all its proper development strategies and actions. Advertising is one of these shares of the marketing gear.
- The advertising campaigns pursue the buyer’s attention to a given product or service that the company offers.
- In the past, segmenting the spectators was more difficult, but now, we can obtain all the data from the digital environment.
- It is easier for us to transmit hypersegmented advertising campaigns and directed them to those who need them.
History and Origin of Marketing
- Until not long ago, all that does was outbound marketing, that is, “chasing” the user with our promotions, without knowing at all if that person was interested in us.
- With the influx of the digital environment and new communication channels, all this change, and the brand.
- And the customer can look into each other’s eyes and talk from you to you two-way. It is inbound marketing or the inbound marketing philosophy.
1450-1900: Print Advertising Appears
- 1450, Gutenberg invents the printing press. The world of books and mass copies revolutionize.
- 1730, the magazine emerged as a means of communication.
- 1741, the first American magazine publishes in Philadelphia.
- In 1839, posters’ fame was so great that they had to ban them from putting them on London properties.
1920-1949: New Media Emerge
- 1922, begins the publicity on the radio.
- In 1933, more than half of the United States population (55.2%) have a radio at home.
- 1941, television advertising arises. The first ad was for Bulova watches, and it reached 4,000 households that had televisions.
- In 1946, more than 50% of households in the US already had a telephone.
1950-1972: Marketing is Born and Grows
- In 1954, revenues from television advertising for the first time exceeded those that came from advertising on radios and magazines.
- Telemarketing takes a lot of force as a means of directly contacting the buyer.
- 1972, the print media suffered for the first time the exhaustion of the outbound formula.
1973-1994: the Digital Age Flourishes
- 1973, Martin Cooper, a Motorola researcher, brands the first call on a mobile phone.
- 1981, IBM launches its first personal computer.
- 1984, Apple introduces the new Macintosh.
- 1990-1994, significant advances in 2G technology lay the foundations for mobile television’s future bang.
- 1994, the first case of good spam occurs through electronic commerce.
1995-2012: the Era of Search Engines and Social Networks
- 1995, the search engines Yahoo! and Altavista.
- 1995-1997, the idea of SEO arises.
- 1998, Google and MSN presentation new search engines.
- 1998, the idea of blogging arises. As of mid-2006, there are previously 50 million blogs around the world.
- 2003-2012, it was inbound marketing.
- 2003-2004, three social networks launch LinkedIn, MySpace, and Facebook.
- 2006, Twitter emerges.
- 2009, Google launches real-time searches.
- 2010, 90% of all American families have a mobile phone.
- Young persons between the ages of 13 and 24 spend 13.7 hours on the internet than the 13.6 hours they spend watching television.
- 2012, there are previously 54.8 million tablet operators.
- To do its job, there is a crucial factor: the objective.
- If we do not distinguish what we want to attain, you should forget to make a marketing plan because it will not assist.
- The idea of ”I have to indorse myself because the nation does it” is useless. It will waste money for nothing.
- Think very well from the beginning what your marketing objective is, and then everything will be on track to achieve it.
Goals of a Marketing Plan
Here are ten examples of marketing goals that can inspire you:
1. Make the Brand Known to the Target Audience
- On occasions, we will find ourselves at the helm of a new brand, which aims at a different audience than usual or which for any other circumstance needs to make itself known and raise its visibility.
- We must define what actions we grow within our brand strategy to make ourselves known and that customers know that we are one of the solutions in the market.
2. Increase Market Share
- The location of a brand in the market is comparative. It will depend on the competition and the situation for it.
- The objective is not always the best, but finding a suitable location in the market and having us as a micro-segment reference.
3. Launch a New Product
- It always signifies a challenge for its department because you must get the product to reach the audience.
- Also, you must choose the launch price and have an OK thought out introduction strategy.
4. Improve ROI
- The return on asset is one of the essential metrics because it indicates the benefit of the investment made in it and advertising.
- Present the company to new international or local markets. We can control a geographic subdivision of the market, but it is a challenge for marketers to exposed new horizons, both in other countries or cities.
5. Increase Business Profits
- The marketing plan container improves its financial results during a specific period, for example, during the next two years.
6. Optimize the Conversion Funnel
- It is useless to get many successes if later they do not change.
- A goal is to optimize every phase of the funnel, avoid churn, and get them to buy or convert.
7. Capture New Leads
- All sectors do not have the same ability for the direct sale of the product or service, and the technique becomes to attract new users, of which we have data, we can work on them over time and end up turning into clients.
- That is why one objective may be to improve the capture of leads, both qualitatively and quantitatively.
8. Build Customer Loyalty
- The best customer is always a former customer. Those who already know us are more likely to come back to us again.
- So promoting loyalty can be an exciting goal.
9. Increase in Sales
- It is perhaps the most apparent goal that many departments have as their top priority.
- Sell more, but the recommendation is not to do it at any price because it may turn out not to be beneficial.