Know what actually works for getting clients through the door at law firms? We want to hear from you.
We publish for attorneys, legal marketers, and law firm owners who are tired of generic advice. They want real strategies from people who’ve done it—not theories from someone who’s never worked with lawyers.
Submit your articles to our email:[contact@globalmarketingguide.com].
What We’re After
Content That Actually Helps
Getting Clients Online
- Local SEO tips that bring in phone calls
- Google My Business tricks that work for lawyers
- Website fixes that turn visitors into consultations
- Blog topics that show off legal skills
Client Development
- Referral programs that keep working
- Networking that doesn’t feel awkward
- Social media that follows bar rules
- Follow-up systems that close deals
Practice-Specific Marketing
- Personal injury: what brings cases in
- Family law: reaching clients in crisis
- Business law: networking with other professionals
- Criminal defense: reputation management basics
Rules and Compliance
- Bar advertising rules in plain English
- Social media dos and don’ts for attorneys
- Keeping client info private in marketing
- Ethics rules that actually matter
Our Requirements
- Length: 500 plus words
- Writing: Skip the jargon, use examples
- Proof: Numbers, stories, real results
- Fresh: Never published before
- Helpful: Something lawyers can use right away
Who We Want
Writers We Love
- Marketing Pros Who Work with Lawyers You know which tactics work and which ones waste money because you see it every day.
- Attorneys Who Built Successful Practices You started from scratch and figured out marketing along the way. Share those lessons.
- Digital Marketers with Legal Clients You get both sides—how marketing works and why lawyers are different.
- Consultants Who Help Law Firms Grow Your strategies work across multiple firms, so you know what’s repeatable.
How This Works
Before Writing
- Look at What We’ve Published Don’t rehash the same “create great content” advice everyone else gives.
- Back Up What You Say Every tip needs proof—numbers, examples, studies, something real.
Writing That Works
- Start with the Problem What specific challenge are you solving? How does it help their practice?
- Use Real Stories Change names for privacy, but give actual examples from your experience.
- Solve Real Problems Address stuff like tracking ROI or dealing with bad online reviews.
- Break It Down Don’t just say “network better.” Explain exactly how to do it step by step.
What’s In It for You
Recognition
- We’ll Share Your Stuff Your article gets promoted across our social media to reach more people.
- Credibility Boost Published articles prove you know what you’re talking about.
Business Perks
- Meet the Right People Connect with other legal marketers and firm owners in our network.
- Speaking Gigs Good writers get invited to speak at bar events and conferences.
- More Opportunities Quality content leads to consulting work and partnership deals.
Our Process
Step 1: Pitch Us
Send:
- Your article idea and main points
- Your background and why you’re qualified
- Why this matters to law firms
- When you can have it done
Step 2: Write It
Once approved:
- Follow our simple style guide
- Include your sources and examples
- Hit your deadline
- Work with our editor on changes
Step 3: We Publish
We handle:
- Professional editing
- Checking facts
- Promoting your article
- Sharing on social media
Our Standards
Quality Stuff Only
- Get Your Facts Right We check everything. Make sure your info is current and correct.
- Professional Writing Has to meet the standards busy lawyers expect.
- Actually Useful Every article needs to teach something that improves results.
What We Don’t Want
- Generic Business Advice Skip the broad marketing tips. Focus on stuff specific to law firms.
- Sales Pitches Don’t use articles to promote your services. Provide value first.
- Old Tactics Share what works now, not strategies from five years ago.
- Rule-Breaking Ideas Never suggest anything that violates bar rules or ethics guidelines.
Ready to Write?
Marketing law firms is different from marketing anything else. Bar rules, ethics requirements, and client expectations create unique challenges. If you’ve figured out how to work within these constraints and get results, we want to publish your insights.
Send us your articles to email [contact@globalmarketingguide.com].
Help lawyers across the country build better practices with marketing that actually works and follows the rules.