What are Infographics?
Infographics are a collection of simple (minimalist) images, graphics, and text that summarizes a topic so that it can easily understand.
See the example below: it here uses fascinating visuals that clearly and accurately impact and communicate information.
Often the most effective it is those that are visually unique and creative. And also, it captures and retains our attention as much as possible.
It would help if you reserved in mind that the infographics’ images are not only about exciting and creating interest. And also, it should allow us to understand and remember their content.
Why uses Infographics?
It is great to help us process complex information easier. It can be instrumental when:
- Offer a quick summary on a topic.
- And also, explain a complicated process.
- Present the results of an investigation or the data of a survey.
- Summarize a long post or report.
- Compare different options.
- And also, create awareness about a cause or problem.
When you want to give someone a super quick summary of something difficult to explain in just words, an infographic is a fantastic way to do it.
And also, it means that infographics can be useful for almost any industry.
1. Marketing for Infographics
Marketers use infographics to raise brand awareness and interest:
Marketers can use infographics to:
- Show achievements on a landing page or downloadable flyer.
- Send a newsletter or newsletter to deliver news, showcase a new product or service, or evoke leadership.
- Improve online courses or course brochures.
- Generate interest in social networks. Share sections on Instagram or the complete infographic on Pinterest.
- Make an infographic that brings together multiple sources. Gather testimonials from influential professionals, group them in an infographic and write a post around what was collected.
- Summarize essential points in a White Paper or eBook.
2. Infographics for Consulting or Freelancers
Marketing consultants or agencies use timeline it to make their clients visualize their projects and simplify new or industry-specific topics:
Consultants use to:
- It presents data freshly and visually. On a Pitch Deck, for example.
- And also, reinforce arguments and visualize timelines in business proposals.
- Deliver executive reports to clients, including an infographic in your account to visualize the progress in numbers.
3. Infographics for SMEs and Entrepreneurs
SMEs and entrepreneurs can use infographics to reach new audiences and increase brand awareness.
SMEs and entrepreneurs can use infographics to:
- Create your brand style guide.
- Highlight your offers and achievements on flyers and brochures.
- Promote the business and demonstrate leadership on social media.
- Demonstrate better products/services and past achievements on your website or a downloadable flyer.
- Show company history in the About Us section.
- Send newsletters or creative newsletters.
- Create more exciting webinars.
4. Infographics for Non-Profit Organizations
And the non-profit use it to raise awareness of its causes and promote events:
Non-profits use infographics to:
- Make data and information towards a specific cause easy to understand. It can apply to newsletters, social media campaigns, donation pages, posters, and more.
- And also, plan a strategic campaign.
- Show the influence of a fundraiser that can send by email.
- Highlight results in an annual report.
- Demonstrate the impact in an executive report.
- And also, view the information in crisis communications.
5. Educational Infographics
Teachers use it to create amazing content for their students:
- It is handy when you need to communicate information quickly or when you want to impact your message or your data.
Advantages of Using Infographics
Advantages of infographics:
- They are of great help to get content virtualized;
- It increases the time spent on an article;
- And also, they help reduce the bounce rate;
- They help to improve the SEO of your blog or website;
- They more easily capture the attention and interest of the reader;
- And also, they help to get more links for a website;
- You will be able to differentiate yourself from your competition;
- It helps give visibility to your brand;
- Many more.
What are the Different Types of Infographics?
At Venngage, we classify our library of infographic templates into nine different categories:
- Statistical infographics;
- Informative Infographics;
- Timeline for a project of an Infographics;
- Process Infographics;
- Geographic Infographics;
- Comparative Infographics;
- Hierarchical Infographics;
- List Infographics;
- And also, Infographics for Resume.
Each type of infographic is customized to display different kind of content.
For example, Informative Infographics generally contain more text than other types of it. As shown below in this Course Hero example, it works best using stand-alone and complementary pieces that give a high-level explanation about the story or topic.
There are also informative infographics that explain something peculiar but straightforward. These are useful to have as reference visuals for topics that are new and unfamiliar.
TalentLyft’s infographic on recruiting metrics is a perfect example – a short and elegant summary of the six essential metrics that recruiters should follow and understand.
On the other hand, Statistical focus more on numbers, graphs, and data. They tend to contain less text and narrative flow compared to informational it.
Most of all, they use large numbers and stand-alone data to summarize, as shown in this Mobile Future infographics. Similarly, this Podia on “State of the Side Hustle” uses numbers and styles to highlight its most important vital points with space for supporting text.
And also, choosing the correct type of template for your satisfaction is one of the keys to creating successful it. For a complete account of each type of it and when to use them, check out our guide to 9 types of infographics templates.
Why is the Design of an Infographics Effective?
- When designing a compelling infographic, you must know that our brain tends to look for visual patterns. It helps us understand the world.
- So we can build on this idea to structure our information visually and create patterns. And also, it beautifully enhances the message we are trying to communicate.
- Let’s look at some of the best infographic design tips that will help you create beautiful and compelling infographics.
- And also, suppose you want to know simple tricks to highlight your design. Check out our post on seven ways to customize your infographic template!
- Even the simple way of positioning and grouping our page elements can influence how our readers interpret the graphics.
- Using fundamental design elements such as borders, lines, circles, and squares to organize content visually will be easier for your readers to understand.
- For example, we could use an outline or a shape to enclose elements that are related to each other. Most infographics use this tactic to divide the design into multiple sections.
- Alternatively, the information structure is the infographic’s main focus (as in an organization chart). It is instrumental in connecting the elements that relate through lines explicitly. And also, as in this marketing org chart.
- And also, click on the template above to enter our tool to create an online organization chart. Edit the template however you want – you don’t need any design experience.
The best it uses a mixture of text, images, and data to inform and captivate. And also, if you’re ready to make infographics with the perfect balance of fun and education, be sure to follow the best practices for your infographic design:
- Use lines, borders, and shapes to collection-related information.
- Please choose a colour that contrasts with all the other colours on the chart and highlights essential information.
- Create a hierarchy in the text with three different font styles.
- And also, use images, icons, and illustrations to make your most important messages memorable.
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