Marketing financial services is hard. Rules everywhere, skeptical customers, and compliance officers watching every move.
If you’ve figured out how to market effectively in this environment, we want to publish your strategies. Our readers include financial advisors, fintech marketers, bank teams, and insurance pros who need advice that works within all the regulatory constraints.
Contact us at [contact@globalmarketingguide.com] with your articles.
What We Want
Content Areas We Cover
Financial Advisor Marketing
- Client acquisition that follows compliance rules
- Referral systems that bring quality prospects
- Digital marketing for wealth managers
- Local networking that builds real trust
Fintech Marketing
- User acquisition for financial apps
- Conversion optimization for complex products
- Building trust when you’re digital-first
- Partnership marketing that actually works
Banking and Traditional Services
- Community bank marketing approaches
- Commercial banking business development
- Digital transformation marketing
- Keeping customers from switching
Rules and Compliance
- SEC and FINRA advertising rules explained simply
- Social media guidelines for financial professionals
- Email marketing within regulatory frameworks
- Website content that meets compliance standards
What We Need
- Word Count: 500 plus words for complete coverage
- Structure: Professional format with clear sections
- Evidence: Examples that comply with regulations and real case studies
- Knowledge: Understanding of financial marketing regulations
- Focus: Strategies people can actually implement
Who We Want Writing
Perfect Contributors
- Financial Services Marketing Managers You work inside banks, credit unions, investment firms, or insurance companies. You deal with this stuff every day.
- Agency People Who Specialize in Financial Services You work only with financial clients and know what works within regulatory constraints.
- Successful Financial Advisors You built a thriving practice while following all the rules. You can share what actually works.
- Compliance Marketing Experts You know how to execute effective marketing while meeting strict regulatory requirements.
Topics That Work
High-Demand Content
Digital Marketing for Financial Services
- SEO for financial websites that actually convert
- Social media marketing within compliance guidelines
- Email marketing segmentation for different financial products
- Content marketing that builds trust and shows expertise
Client Education
- Educational content strategies that generate real leads
- Webinar marketing for financial concepts
- Newsletter approaches that keep clients engaged
- Video marketing that explains complex stuff simply
Relationship Building
- CRM strategies for financial advisors
- Client lifecycle marketing approaches
- Cross-selling that doesn’t feel pushy
- Retention programs that reduce client churn
Fintech Growth
- User onboarding that reduces abandonment
- Product-led growth for financial apps
- Performance marketing approaches that scale
- Partnership programs that drive real growth
Specialized Areas
- Retirement Planning Marketing Specific strategies for 401(k) providers, retirement planners, and pension services.
- Insurance Marketing Life insurance, health insurance, and property casualty marketing within regulatory constraints.
- Investment Marketing Approaches for RIAs, mutual fund companies, and institutional investment managers.
- Lending Marketing Strategies for mortgage brokers, consumer lending, and commercial lending.
Our Publishing Process
Getting Started
- Article Proposal Send us your topic, key points, and relevant experience in financial marketing.
- Background Check Tell us about your financial services experience and compliance knowledge.
- Timeline Agreement 1 -2 business day.
Our Review Process
- Content Review: We check quality, accuracy, and industry relevance
- Compliance Check: We review marketing suggestions for regulatory compliance
- Professional Editing: We provide editing and formatting help
- Publication: We handle scheduling and promotion
What You Get
Professional Recognition
- Industry Authority Published content establishes you as an expert in financial services marketing.
- Professional Network Connect with financial marketing pros and compliance officers.
Business Benefits
- Lead Generation Your expertise attracts potential clients who value financial marketing knowledge.
- Career Growth Published articles serve as professional credentials for advancement opportunities.
- Partnership Opportunities Connect with service providers and potential business partners.
- Consulting Opportunities Demonstrated expertise often leads to consulting projects.
Writing Standards
Quality Requirements
- Professional Tone Write for experienced financial professionals, not general consumers.
- Factual Accuracy All claims must be current and verifiable. We fact-check everything.
- Actionable Content Focus on strategies readers can use within their compliance frameworks.
- Industry-Specific Address financial services challenges, not generic marketing advice.
What We Won’t Publish
- Non-Compliant Strategies We don’t publish anything that violates financial industry regulations.
- Generic Marketing Skip broad advice that doesn’t address financial services specifics.
- Product Promotions Articles focused on promoting specific products or companies get rejected.
- Outdated Methods Share current strategies that work with today’s digital landscape and regulations.
Compliance Stuff
Regulatory Awareness
- Know the Rules Your content must show understanding of relevant financial marketing regulations.
- Approved Examples Only use examples that comply with current advertising and marketing guidelines.
- Risk Management Consider compliance risks in all marketing suggestions and strategies.
- Professional Standards Content must meet standards expected by compliance officers and legal teams.
Industry Standards
- Transparency Financial marketing requires clear, honest communication about products and services.
- Suitability Marketing strategies should align with fiduciary responsibilities and client best interests.
- Documentation Consider record keeping requirements when suggesting marketing approaches.
Ready to Write?
Financial services marketing means balancing effective promotion with strict regulatory compliance. It’s not easy, but the people who master it build incredibly successful practices.
If you’ve developed strategies that work within these constraints, we want to feature your expertise.
Contact us at [contact@globalmarketingguide.com] with your articles.
Help financial professionals across the industry build stronger client relationships through compliant, effective marketing strategies.