Digital Marketing

What is Content Marketing? – Objectives, Benefits, and More

What is Content Marketing?

Content marketing is a marketing technique that pursues to create content that is interesting and relevant to users to entice and connect with them.

Generating content has developed one of the biggest concerns of companies regarding establishing contact with users.

Content marketing is one of the most capable strategies right now, but why has it developed such a total marketing share?

“If traditional marketing has always talked to people, it talks to them.”

Objectives of Content Marketing

This high level marketing strategy aims to generate engaging content for the user, capable of drawing their attention to attract them until they become customers. Also, there are other objectives as we see below:

1. Achieving Visibility

  • In content marketing, it is necessary and imperative to play all possible creativity in content development.
  • Making a more graphic and more dynamic publication will attract more customers than done solely through text.
  • Continuous innovation in the formats and procedures used is necessary to generate interest.

2. Give Value to the Company

  • The information of a company is one of the most potent weapons.
  • It shows that a company is aware of its concerns and interests from the perceptual point of view.
  • It will be seen with perfect eyes, establishing the desired selection between company and consumer.

3. Customer Loyalty

  • The stylishness of the issued content will be vital to connect with a specific consumer profile.
  • If there are mutual points of interest, customers will feel grateful to the brand. They will be loyal to it.
  • It will bring significant benefits to the company, not only in sales but in generating community around the brand.

4. Establish a Stable Network of Contacts

  • Getting noticed in the online environment thanks to content marketing can bring enormous benefits.
  • You don’t just have to think about getting clients, but about being perceived as an essential brand in your niche.
  • Generating content will open the doors to a large number of contacts.
  • Also, conversion is essential in developing content. Getting leads will allow establishing future relationships.

5. Increase in Commercial Sales

  • Although essential, this stopped being one of the company’s main objectives to become a consequence of a job well done.
  • You can generate significant benefits, but never put them before other features such as brand standing, since in the long run, it would transport dire consequences and results.

What are the Benefits of Content Marketing?

1. A Positive Image of the Company

  • Publishing content that helps the user nepotisms the image of the company.
  • Receiving users to place their trust in your own company is an essential aspect to boost your business.

2. Increase in Credibility

  • It is generating content that solves doubts and questions about your company’s products or services.
  • It helps to be considered a professional company and increases our credibility.

3. Generate Traffic to your Website

  • SEO web positioning plays a significant role and quality content.
  • It will allow you to position yourself in the SERPs’ first results, resulting in high traffic levels to your website.

4. Brand Awareness

  • Users can study more about your brand or company.
  • It translates into greater awareness of your brand. Knowing about the brand and your activity can lead to more sales in the future.

5. Differentiation

  • Content marketing helps us find ourselves earlier than other companies that do not work on it.
  • However, if our direct competitors have already applied this strategy.
  • It will let us through the content to offer a distinctive and differential style.

6. Economic Communication

  • It allows us to attach to your clients economically.
  • And also, the content can go viral and get a high number of views.

7. Help with the Purchase Decision

  • Focusing the content towards references and advice will facilitate users’ purchase decisions towards our interests.

What are the Types of Content Marketing?

Content creation is an excellent method to generate engagement. As we have said before, we must revolutionize and be creative here. You can see the different arrangements in which we can carry out a decent content strategy.

1. Images

  • They are a straightforward method capable of attracting the user’s attention.
  • Generally, the networks are full of images to promote products or add value to a brand.

2. Infographics

  • Brands and companies create them to translate the information in a text to a more visual field.
  • We can find percentages, graphs, and information of interest adapted to a more straightforward format for the user’s view.

3. Videos

  • In it, videos, like images, have a much more attractive format, where there is no want to read a manuscript that can be monotonous.
  • Users widely accept the combination of image and audio.

4. Tutorials

  • They have become an advantageous type of content to demonstrate a product or explain how it works.

5. Ebooks or Guides

  • Both have a very like format.
  • The impartial is the same: expanding information and extending on a topic of importance to the user.

6. Presentations

  • They can contain handy information on a topic and shorten a lot of information in a single format.
  • And also, Slideshare is one of the most used stages for presentations.

7. Apps and Games

  • Usually, their functionality is related to the activity of the company.
  • And also, it is a ground-breaking way of establishing contact with users through other channels.

8. Webinars

  • They have become a way to get leads.
  • This type of platform contact makes people interested in obtaining free training or finding out about some pertinent event.

Examples of Content Marketing


  • Nike knows that content that improves value to the user is an influential tool, developing its APP: Nike + Training Club.
  • In this mobile application, users have at their removal more than 180 workouts, tips, exercises, routines, and specific sports programs.
  • It also has videos and expert trainers to help you achieve your sports challenges and the body you want.


  • The Swedish multinational devoted to furniture and products for home decoration knows that working on content marketing is vital.
  • Hence, it develops it from several channels: social networks, videos, blogs.
  • Its blog, called ” Ikea Ideas,” is has become one of its primary sources of content generation.
  • And also, in it, he shares ideas, tips, and advice about his products and decoration.
  • The content is not focused on your furniture’s characteristics but on generating experiences thanks to creating the home you want.


As we have seen in the article, the cohort of content gains more and more relevance.

Therefore, the content strategy has become one of the top digital marketing strategies of companies.

Also Read: What is Business Marketing? – Types, Concepts, and More

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