If you’re in the cannabis industry, it’s important to have an online presence. Not only does a website help customers learn about your business, but it also acts as a digital portfolio for potential investors. This article will discuss four best practices for designing a cannabis business website. We’ll provide examples from real-world businesses, as well as tips on what to avoid. Let’s get started!
1. Make sure your website is mobile-friendly
These days, many people browse the internet on their phones. In fact, according to Statista, as of January 2019, 58.99% of all website traffic worldwide came from mobile devices.
What does it means for your cannabis business website? It means you need to design a site that looks just as good on a small screen as on a desktop computer. Mobile-friendly features include responsive design, large font sizes, and easy-to-click buttons.
You can use Google’s Mobile-Friendly Test tool to see if your site is mobile-friendly. Simply enter your URL and click “Analyze. So” The tool will tell you if there are any problems with your site’s design and provide you suggestions for how to fix them.
2. Use an easy-to-navigate layout
The layout of your website should be easy for users to understand. All of the important information should be readily available, and there should be clear signposts directing users where they need to go.
An ideal rule of thumb is to use a “three-click rule.” This means that users should be able to find any piece of information on your site in three clicks or less.
You’ll want to use a simple navigation bar with drop-down menus to achieve this. The navigation bar should be placed in the same spot on every page so users know where to find it.
3. Incorporate high-quality images and videos
People are visual creatures and are more likely to remember your website if it’s visually appealing. Use high-quality images and videos throughout your site to grab users’ attention.
When selecting photos, make sure they’re well-lit and in focus. And avoid using stock photos whenever possible. Instead, use real pictures of your products, staff, and facilities. Customers will appreciate the authenticity.
In addition to images, you can also use video to give users a tour of your business or product line. Just make sure the videos are high quality and properly edited before adding them to your site.
4. Keep your website updated with the latest information about your business.
Your website should be a reflection of your business, so make sure it’s always up-to-date. This means adding any new products, services, or special offers as soon as they’re available. You should also keep your blog updated with the latest industry news and insights.
If you have an online store, make sure your inventory is accurate and that prices are updated in real-time. There’s nothing more frustrating for customers than trying to purchase an item only to find out it’s no longer available.
By following these four best practices, you can design a cannabis business website that’s professional, mobile-friendly, easy to navigate, and informative. Just remember to avoid common mistakes like using stock photos or outdated information.
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