Hiring a digital marketing agency for your CBD business is a huge decision. As a rapidly growing industry, new forecasts predict the market will soar to $19.5 billion by 2025, if the FDA gives needed approval. As a result, many CBD brands are turning to digital marketing agencies to optimize Google-friendly strategies to get their products in front of keen customers. If your CBD brand is in the same boat, chances are you’re on the hunt for information to make that option a bit easier. From website designs to proven case studies, here are four things to look for when choosing a marketing agency for your CBD business.
A Well-Designed Website
When you come across a well-designed website, does it boost your confidence in the associated business? Most people tend to think so, which is why you should take a good look around the website of each agency you consider for your next CBD digital marketing campaign. Dig deep and look at their home page, marketing services pages, and social pages. Is the website easy to navigate? Are their services clearly outlined in a way that helps you understand how they can help grow your business? If they have a company blog (the best agencies typically do), browse the topics they’re writing about. Ask yourself, do they seem knowledgeable in what they do? If the above are true, then it’s worth putting a star next to their name.
Proven Experience and a Solid Reputation in CBD Marketing
Along with a well-designed website, the right CBD marketing agency is going to be familiar with the unique challenges of the CBD industry, with case studies to prove that they can rise above those challenges. Likewise, any agency that can help you drive online growth with a digital marketing strategy tailored to your KPIs is a huge bonus, as it shows they understand that your business and products are unique. Before making any decisions, however, you’ll want to make sure you read what other companies (CBD or otherwise) have to say about a prospective agency on in Google reviews and other review websites. While reviews aren’t everything, a string of positive reviews is always a great sign, especially if it helps ease your concerns about working with a third party.
CBD SEO Data and Analytics
The digital marketing world is continuously changing, and that means that businesses and agencies alike must be able to keep up with those changes. As such, you’ll want to make sure that any agency you consider is familiar with popular SEO keyword research and analytics tools like Google Search Console and Google Analytics. Not only are these exceptionally powerful for measuring the effectiveness of your CBD marketing campaigns, but they also help to ensure you’re spending your marketing budget money in the smartest way possible. Likewise, these tools and others like them help you to sift through the ideas that do and don’t work, ultimately helping you to refine your marketing strategy for better results over time. In short, agencies that have lots of experience in these tools should receive an additional gold star next to their name.
Transparency in Their Pricing, Billing, and Communication
Receiving bills for projects you don’t understand or for initiatives that never materialized is never a good feeling. At the end of the day, any agency you choose to work with must be able to break down your check in a clear and easy-to-understand manner. Likewise, the right CBD digital marketing agency will be able to attach concrete and realistic timelines to all their projects, adhering to those timelines every step of the way. To top things off, any agency you choose to work with should provide timely reports to showcase what they’ve achieved for your brand, with open communication at every interval.
Overall, while the above are just a few things you need to consider in your search for the right CBD marketing agency, they’re a good way to narrow down your list of potential candidates. At the end of the day, the right marketing agency is going to check all the boxes you’re looking for in a partner, and even if they don’t right away, you can always talk with their leadership team to learn more details.
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